Marketing T-Level - Level 3

• 5 GCSEs at grade 4 or above including Maths and English GCSE or equivalent.
• 5 Scottish National 5's at C or above, including English and Maths 

You will also be invited to meet your tutors before starting the course to participate in a diagnostic assessment which will ensure the course is the right fit for you.

Upon successful completion of this course, you will receive a Level 3 Technical Qualification in Marketing. T Levels are the Equivalent to studying 3 A Levels.

Year One

• The purpose of marketing and how it supports business objectives
• How organisations operate, including commercial awareness and workplace structures
• Market research methods, including primary and secondary research and data analysis
• Understanding customers, target markets and buyer behaviour
• Core principles of branding, promotion and marketing communications
• Digital marketing channels, including social media and online platforms
• Professional behaviours, communication skills and working practices
• Industry placement: applying core knowledge and skills in a real workplace environment

Year Two

In your second year, you will develop advanced skills and take on more creative and strategic projects, alongside a continued industry placement. You will learn about:

• Planning, delivering and evaluating marketing campaigns and activities
• Creating and presenting marketing content for digital and traditional channels
• Using data and analytics to measure marketing performance and effectiveness
• Developing brand identity and integrated promotional strategies
• Responding to live business briefs and real employer projects
• Preparing for progression into employment, apprenticeships or higher education
• Industry placement: developing confidence, independence and industry-ready skills through extended employer engagement

• Engaging  classroom sessions that bring marketing theory to life
• Practical activities focused on real marketing tasks and campaigns
• Live projects based on real business briefs
• Workshops developing digital, creative and analytical skills
• Group work and collaborative problem-solving activities
• Case studies exploring real brands and marketing strategies
• Guest talks from industry professionals and employers
• Industry placement learning in a real workplace environment
• Regular feedback and support from experienced tutors

• Externally assessed examinations covering core knowledge
• Employer-set project based on a real industry brief
• Internally assessed assignments for the occupational specialism
• Portfolio evidence demonstrating skills and knowledge
• Ongoing assessment of professional behaviours and working practices
• Feedback from tutors and employers during the industry placement

Work experience is a core part of the T Level in Marketing, with students completing a substantial industry placement across both years of the course. This gives students the chance to gain real-world experience, apply their learning in a professional environment and develop skills valued by employers.

Students will work on live marketing briefs, contribute to real campaigns and learn directly from industry professionals through guest lectures and workshops. Opportunities may also include industry visits, employer-led projects and enrichment activities, such as trips to marketing agencies and business events.

These experiences help students build confidence, grow professional networks and leave the course with strong CV-ready experience and industry insight.

English and maths are embedded throughout the T Level in Marketing to support learning and prepare students for the workplace. English skills are developed through writing marketing content, reports and presentations, while maths is used to analyse data, work with budgets and measure campaign performance.

Upon successful completion of this course, you could progress onto university higher education, apprenticeships or employment within the marketing, and business cutting across any sector. Students may choose to continue their studies at university on courses such as marketing, digital marketing, business management, advertising, media or communications.

You could move into job roles such as marketing assistant, digital marketing assistant, social media coordinator, communications assistant or business administration roles with a marketing focus. Opportunities may exist with local businesses, retailers, hospitality providers, tourism organisations, charities, public sector organisations and small to medium-sized enterprises, all of which rely on effective marketing to grow and engage customers.

The combination of industry placement experience, employer-set projects and practical skills means students leave the course with strong CV-ready experience and clear progression routes into the marketing and business industries.