Marketing T-Level - level 3 | Business and Marketing Courses

More about the course

The T Level in Marketing is a hands-on, career-focused course designed to prepare you for real jobs in the marketing and business world. What makes this course unique is that it combines classroom learning with a substantial industry placement, giving you real experience working with employers while you study.

On this course, you will take part in exciting projects such as creating marketing campaigns, carrying out market research, developing brand ideas and producing digital content for social media and online platforms. You will work on real-life business scenarios that help you build confidence, creativity and professional skills.

You will be taught by tutors with strong industry knowledge and experience in marketing, digital media and business, who understand what employers are looking for. Employers have been involved in shaping this course to ensure the skills you learn are up to date, relevant and valued in the workplace. This means you’ll be well prepared for employment, apprenticeships or higher education in marketing and related areas.

Entry requirements

5 GCSEs at grade 4 or above including Maths and English GCSE or equivalent..

You will also be invited to meet your tutors before starting the course to participate in a diagnostic assessment which will ensure the course is the right fit for you.

What will I achieve?

Upon successful completion of this course, you will receive Level 3 Technical Qualification in Marketing.

What will I learn?

Year One

The purpose of marketing and how it supports business objectives
How organisations operate, including commercial awareness and workplace structures
Market research methods, including primary and secondary research and data analysis
Understanding customers, target markets and buyer behaviour
Core principles of branding, promotion and marketing communications
Digital marketing channels, including social media and online platforms
Professional behaviours, communication skills and working practices
Industry placement: applying core knowledge and skills in a real workplace environment

Year Two

In your second year, you will develop advanced skills and take on more creative and strategic projects, alongside a continued industry placement. You will learn about:

Planning, delivering and evaluating marketing campaigns and activities
Creating and presenting marketing content for digital and traditional channels
Using data and analytics to measure marketing performance and effectiveness
Developing brand identity and integrated promotional strategies
Responding to live business briefs and real employer projects
Preparing for progression into employment, apprenticeships or higher education
Industry placement: developing confidence, independence and industry-ready skills through extended employer engagement

How is the course taught?

Engaging classroom sessions that bring marketing theory to life
Practical activities focused on real marketing tasks and campaigns
Live projects based on real business briefs
Workshops developing digital, creative and analytical skills
Group work and collaborative problem-solving activities
Case studies exploring real brands and marketing strategies
Guest talks from industry professionals and employers
Industry placement learning in a real workplace environment
Regular feedback and support from experienced tutors

How am I assessed?

Externally assessed examinations covering core knowledge
Employer-set project based on a real industry brief
Internally assessed assignments for the occupational specialism
Portfolio evidence demonstrating skills and knowledge
Ongoing assessment of professional behaviours and working practices
Feedback from tutors and employers during the industry placement

Work experience opportunities

Work experience is a core part of the T Level in Marketing, with students completing a substantial industry placement across both years of the course. This gives students the chance to gain real-world experience, apply their learning in a professional environment and develop skills valued by employers.

Students will work on live marketing briefs, contribute to real campaigns and learn directly from industry professionals through guest lectures and workshops. Opportunities may also include industry visits, employer-led projects and enrichment activities, such as trips to marketing agencies and business events.

These experiences help students build confidence, grow professional networks and leave the course with strong CV-ready experience and industry insight.

English and Maths

English and maths are embedded throughout the T Level in Marketing to support learning and prepare students for the workplace. English skills are developed through writing marketing content, reports and presentations, while maths is used to analyse data, work with budgets and measure campaign performance.

Where can I progress?

Upon successful completion of this course, you could progress onto higher education, apprenticeships or employment within the marketing, and business cutting across any sector. Students may choose to continue their studies at university on courses such as marketing, digital marketing, business management, advertising, media or communications.

You could move into job roles such as marketing assistant, digital marketing assistant, social media coordinator, communications assistant or business administration roles with a marketing focus. Opportunities may exist with local businesses, retailers, hospitality providers, tourism organisations, charities, public sector organisations and small to medium-sized enterprises, all of which rely on effective marketing to grow and engage customers.

The combination of industry placement experience, employer-set projects and practical skills means students leave the course with strong CV-ready experience and clear progression routes into the marketing and business industries.