During your first year, you will study a combination of units that develop your understanding of modern business and prepare you for further study.
Year One
• Exploring Business (Coursework) – Understand how businesses operate, their objectives, organisational structures and the factors that influence success.
• Developing a Marketing Campaign (External assessment) – Learn how to research markets, identify target audiences and develop marketing campaigns in response to a business brief.
• Personal and Business Finance (External examination) – Develop an understanding of personal finance, business finance, budgeting and financial decision-making.
• Customer Service (Coursework) – Develop the skills needed to deliver excellent customer service, build customer relationships and manage customer expectations in a professional business environment.
• Digital Marketing (Coursework) – Explore how businesses use websites, social media, email marketing, search engines and digital content to promote products and services, engage customers and build successful brands.
Throughout the course you will also develop:
• Business communication and professional behaviours
• Teamwork, leadership and collaboration
• Research and analytical skills
• Enterprise and problem-solving
• Presentation and project management skills
• Digital literacy and commercial awareness
These units provide a strong foundation for progression to the Year 2 Extended Diploma in Business or, where appropriate, a specialist programme such as the T Level in Marketing.
Year Two
Depending on your individual aspirations and achievement, you may progress to:
• Year 2 of the Pearson BTEC Level 3 Extended Diploma in Business, enabling you to complete a full Level 3 qualification with a broad business focus. During the second year you will develop advanced skills and take on more creative and strategic projects.
• Transfer to a specialist Level 3 programme, such as the T Level in Marketing, where appropriate and subject to meeting the entry requirements.
• Employment within a wide range of business sectors.
The Foundation Diploma develops the knowledge, confidence and transferable skills needed to progress successfully into further study or employment. Whether you choose to broaden your business expertise through the Extended Diploma or specialise in an area such as marketing, you'll be well prepared for your next step.